How to NOT get sucked into the 'rabbit hole' called Facebook! I was hanging out in a Facebook group and someone was mentioning feeling overwhelmed with all the groups and wanting suggestions to keep it under control... I put together this quick reference guide of what I'd been doing for the last couple years. It's manageable. Simple to follow. Effective. Easy to track. Tweak and Repeat. Create about 30 random pieces of content. 5 posts that offer insane value about what you do for your clients 5 images with helpful hints that inspire & motivate 5 questions that are related to your niche 5 offers (keep it simple - A freebie, sales call, one off session etc) 5 posts that are short story tellling 5 misc. other content/blogs that are related to your industry but not yours Choose 3 groups where your ideal soul mate peep is hanging out. Create a spreadsheet on Google docs. Keep track of where you are putting your stuff. Post in each of these groups 5 or so times a day. Switch around cause some folks get pissy with cross posting. Not totally necessary but if you can do it up. Do this for a couple weeks. See what your engagement is and measure your results on that spread sheet! If you are getting NO engagement. Ditch the group. Choose another. Repeat. If you continue to get no engagement...You don't KNOW your ideal client well enough. Take 10 minutes in the morning. Set a timer. Go into each group for 3-4 minutes. Engage. Answer questions. Be super helpful. Give value. Reach out and ask for help. At the end of the day take another 10 minutes and repeat your morning routine. That's how you keep your Facebook social media strategy down to a minimum so you are not going off the f'n deep end with Facebook groups. Have fun... Give value... Build relationships... Create conversations.. BTW....It is ok to ask for the sale if you can do two things: 1. Genuinely help them. 2. You have a soulmate connection! The End!!
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I'm Shel....
I scribble about business & life after 50. I've got no time for BS, bad coffee or crappy relationships! Profanity is a wonderful stress management TOOL. I use it often. Archives
February 2022
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