Creating Social Media Content That DISRUPTS
Creating a scrumptious POST that folks gobble up like turkey on Thanksgiving! (or if you’re vegan Tofurkey).
How about a post that whispers sweet nothings in your ideal client’s ear?
Maybe HOT & steamy?
Sweet n’ spicy...Tango anyone?
Here’s the screwball deal ~
A post has GOT to do some shit!
Or it’s one of three things:
You’re fitting fucking in!
Confusing as all FUCK!
Who knows, maybe it’s all 3….
But NONE one of those things are stellar!
What does a LOVE note POST have to do?
1.Grab your clients by the ass cheeks! Yes, get their attention!!
2.Be crystal fucking clear...NOT clever!
3.Relate to your tribe! Feel for their pain!
4.Tell a God damn good story like an old fellah, sittin in the rocking chair, sippin a shot.
5.Empathize about their biggest, shittiest problem!
6.SHOW them life without that shit challenge!
7.Engage em’. Ask em’...How would it feel to not have to deal with this crap? What would your life look like then?
8.CTA ~ NEVER, never, and I repeat once f’n more….NEVER post without some sort of CTA (Call to action). Ask a question, get feedback, ask for a sale, invite them for a conversation but holy pooooo...Put something!
That’s it………..FOLKS! (Can you hear the looney tunes playing in your head for the rest of the f’n day????) That’s my CTA!
I was hanging out in another group and someone was mentioning feeling overwhelmed with Facebook groups and wanting suggestions to keep it under control...
Easiest way, especially when you are just starting out.
Create about 30 random pieces of content.
5 posts that offer insane value about what you do for your clients
5 images with helpful hints that inspire & motivate
5 questions that are related to your niche
5 posts that are short story tellling
5 misc. other content/blogs that are related to your industry but not yours
Choose 3 groups where your ideal soul mate peep is hanging out.
Create a spreadsheet on Google docs.
Keep track of where you are putting your stuff.
Post in each of these groups 5 or so times a day. Switch around cause some folks get pissy with cross posting. Not totally necessary but if you can do it up.
Do this for a couple weeks. See what your engagement is and measure your results on that spread sheet! If you are getting NO engagement. Ditch the group. Choose another. Repeat. If you continue to get no engagement...You don't KNOW your ideal client well enough.
Take 10 minutes in the morning.
Set a timer.
Go into each group for 3-4 minutes.
Be super helpful.
Reach out and ask for help.
At the end of the day take another 10 minutes and repeat your morning routine.
That's how you keep your Facebook social media strategy down to a minimum so you are not going off the f'n deep end with Facebook groups.
BTW....It is ok to ask for the sale if you can do two things:
1. Genuinely help them.
2. You have a soulmate connection!
I scribble about business & life after 40. I've got no time for BS, bad coffee or crappy relationships! Profanity is a wonderful stress management TOOL. I use it often.